Martina Pardo - A Designer At Heart - Profile pic


Below I answer the most frequently asked questions. If you have a question that you don’t find in this page, please send an email to info@adesigneratheart.com. I’ll reply within 24 hours.

1. What's e-design?

E-design is an online interior design service. If you compare it with a traditional interior service, this is a reduced offer. In fact, it doesn’t include site surveys, implementation or anything that happens on site.

You will receive by email a professional project that you can implement by yourself or with the help of a local contractor or decorator.

2. What's the benefit of e-design?

There’s many. Firstly you get the chance to work with a professional interior designer for a much lower price than an interior design company would charge.

Secondly, because e-design breaks geographical boundaries, you have a lot more choices: your interior designer could be anywhere in the world. You just have to decide who is the best match for you! 

There’s also an additional hidden benefit: usually e-designers are freelancers who work from home and run a blog (at least, me and my blogger friends are). Our timeline is very flexible and we get to visit trade fairs and design events all the time. This means that we are constantly informed about the latest news and materials; through our blogs we are in contact with many suppliers and other professionals. Therefore we can provide a much better service and make conscious interior design choices.

3. How does it work?

I explain in details how e-design works in this page. Check it out!

4. How do I take measurements?

You can use a tape measure like the one at this link. If the room is big this may be a two people job. 

Annotate the dimensions (in millimeters or centimeters) on a sketched plan as similar as possible to the one below and send me a picture. Remember to annotate windows, radiators, sockets and all the things that may affect the furniture layout.


And you are done! Text me if you need help.

5. How many pictures do I have to send?

It depends on the room’s dimensions but I’d say at least four, some general views and a few details of key areas as well. The more the better.

Important: they need to be in daylight as I need to see the colours realistically.  

6. Which furniture brands do you specify?

Being an Italian designer who lives in London, I am obviously more likely to use European brands (because they are the ones that I constantly meet at the trade fairs and actually get to test their products). I can work around different budgets and I am in contact with many different suppliers from very high-end to more affordable ones.

Despite that, if your project is out of Europe I can do some research and specify products from local suppliers who can deliver to your house at no extra costs.

If you have any favourite brands, I can have a look at them as well!

7. How long does the process take?

It usually takes a minimum of 7-10 working days for a BASIC DESIGN and 2-3 weeks for a FULL DESIGN. A more detailed timeline will be specified on a project by project basis, depending on your deadline.

Please consider that the timeline is affected by how quickly you reply to my emails and provide the info.

8. What happens if I don't like the design?

The e-design process is structured in a way that avoid this issue: we will constantly be in contact and you will be involved in the design process through several steps that I explain in my how e-design works page. In addition, when you receive the drawings pack, you get two revisions!

Really no need to worry about this. I want you to fall in love with your new home!

9. What do you mean by revisions?

Revisions are amendments that I make to the final pack of drawings, in case you are not happy with some of the choices.

**Please consider that if you change the brief (partially or entirely) that’s not considered a review but a brand new project**

10. What's your interior style?

I’m perfectly aware that you are the one who is going to live in the space I design, not me. So I take into consideration your needs and tastes, above my own.

Anyhow I also want to enjoy the design process and I can tell straight away that if you are after traditional, country style I am probably not the right designer for you.

My design style is contemporary and clean. It has Italian influences, is very warm (moody and daring at times) and I love bespoke items and good quality details. I also appreciate a well balanced mix of old and new. If you share my vision it’s more likely that the design process will run smoothly.

11. Why are your prices so low until April 2018?

I am an experienced interior designer who has worked (and currently works remotely) for architectural and interior design companies. I deal with big commercial projects (such as restaurants, student accommodations, hotels, offices and resorts) and high-end residential.

While working in the luxury sector I realised that unfortunately many people can’t afford to spend £24,000 for a designer sofa. But this doesn’t mean that their homes should look cheap. I want to make contemporary and elegant style as affordable as possible, without compromising the design quality (quite a challenge, right?).

With this goal in mind, I have recently decided to become a freelance and set up my own residential e-design services – which you can find at this link – and I am offering them for the first three months at a really convenient introductory price until April 2018. 

12. Why do you do this? (= being an interior designer)

I didn’t really choose this profession, it’s just the only thing that I always wanted to do in life and was good at doing. And the more I do it, the more I realise that everyone needs an interior designer. It really improves your quality of life

My goal is to help as many people as possible to live in a stylish space where they can truly feel happy!

Ready for the next step?


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