Hello design lovers!
Here I am, back from IMM Cologne 2018. As you know I’ve recently gone full time freelancing, which means that I’m finally free to decide of my own timescale (at least I like to think so…). One thing of my job that I love to do is attending design events and trade fairs. So this year I decided to visit as many as possible and to share my experience here on the blog.
IMM was the first trade fair I attended this year. It was open from the 18th to the 21st of January.
TRAVEL AND STAY
I went to Cologne on Monday at lunch time, spent the following day at the fair and came back on Tuesday night.
On Monday I spent the night in a hostel called Jugendherberge Köln-Deutz, sharing the room with other four girls. The interior design was nothing special but I truly recommend this place because of its amazing location: well-connected to the airport and close to the fair. It was also quite close to the city centre, I walked to the main cathedral in 15 minutes.
That night I met Elisabetta from Italian Bark and Carlotta from UnProgetto, who were also attending IMM. That’s the magic of Internet and blogging, right? It connects like-minded people. As a Millennial who was born in an era when mobile phones didn’t even exists, this still amazes me!
IMM COLOGNE 2018
Tuesday was all about the fair. I shall say that I like visiting these events not just to look at the new collections. Honestly, if it was just for that I could easily stay at home and download the press releases. The whole point of going there for me is discovering how the brands set up their stands. Styling details are really interesting, creative and clearly give you an idea of what the latest design trends are.
For example, get inspired by this post about the amazing stand that Ceramica Sant’Agostino realised at Cersaie 2017.
Trend 01 – Darker shades
Let’s start by saying that there was a massive presence of the colour black (which happens to be my favourite!). So after years of white or greyish Scandinavian design, we are finally going to see a new era of darker shades. The new collections have a lot of black pieces (especially black metal or wood structure).
Also, my favourite colour was a real protagonist of styling details and graphics. Imagine my emotion… I couldn’t stop taking pictures!
Trend 02 – Matte colours, stained wood and velvet
Matte colours and stained wood are the choice this year.
The only exception is velvet (and some marble!). That’s all the sparkle we need in 2018, apparently.
Trend 03 – Durability and flexibility
Above: System 180
Flexible pieces of furniture were all over the place. Modular bookcases, wall-hung shelves that can turn into improvised workstations and the integration between technology and furniture are exactly what new generations need. Dealing with small spaces and multi-functional items, is a topic that designers are going to explore more than ever, according to the increase of nomadic lifestyles.
Trend 04 – Indoor plants
This trend started when Greenery was declared Pantone colour of 2017 and it’s still powerful. Plants took over every interior setting as a reminder for us to be more connected to the nature.
Above: Image © Organoid
Trend 05 – Craftsmanship, handmade items
Nowadays, enhancing the human touch is very important. Days of cold industry processes are long gone, people want to bring more personality into the design process. For example, at the fair there was a guy weaving a rug and involving visitors in the process.
Above: Jan Kath
Most of the logos were made out of handwritten fonts and sketches.
A brand that managed to bring a lot of personality into the show was Tom Tailor: their stand was one of my favourites, it actually looked like a real home!
Above: Tom Tailor
Trend 06 – Vintage
Above: Coming Home
The 80’s are back! And mid-century furniture is being revisited alongside.
Taking stock of this experience, I feel quite satisfied but I wish I had stayed an extra day as I may have visited some more stands. I think two days would have been a sufficient time for a proper visit.
Good news is that I’m very used to run around stands and quickly get a glimpse of what I like. So I managed to see my favourite brands and to chat with all the emerging designers (which is one of my favourite activities). My next post will be entirely dedicated to them. Subscribe to the newsletter so you won’t miss it!
Unless otherwise specified, all images © Martina Pardo – A Designer At Heart
HAVE A GOOD ONE!