A Designer at Heart is a London Interior Design Consultancy. We design serviced accommodations for Millennials and GenZ. Our mission is to help developers through interior designs with a strong visual identity and a relaxed atmosphere. We create a practical environment for people to feel inspired and fulfil their potential.

We design for our generation, our clients bring the communities, we give them the place to be! Led by Martina Pardo, A Designer at Heart brings together designers with a broad set of skills and a global vision of the design market.
The team has several years of experience in the serviced sector.

In December 2021, Martina Pardo has been awarded the Rising Star of the Year 2021 Title by Property Week during its ceremony for Property Week Student Accommodation.

Comments by the Judges report: "Martina and her company continue to shine, her entry showcased true potential for the next generation of future leaders in PBSA"

founder & director

Martina is an Italian interior designer living in London. Before setting up her own company in 2018, she has worked freelance in the hospitality, residential, and retail sectors worldwide and eventually decided to focus on serviced buildings and communal living.

She has since designed over 8,000 beds across Europe. Her approach to design is collaborative and practical as much as creative and she believes that functionality and beauty should go hand in hand.

Martina is a curious individual who is passionate about design, personal development, blogging, and travelling. Born and raised in Sicily, she has lived and worked in Milan, Beijing, and London.


partner & marketing manager

Riccardo is an Italian Sales & Marketing specialist. He studied Chinese Mandarin. Later, he specialised in International Management graduating with Distinction at SOAS University of London. In the meantime, he acquired a consistent professional experience in China and the UK. Now, Riccardo works as a digital marketer, strategist, and sales manager.


senior interior designer

Valeria is an Italian Interior Designer and 3D Visualiser with experience in high-end Residential and Interior Design. Graduated in Rome, she built a significant experience both in Italy and the UK. She firmly believes in the importance of details and in the use of light in interiors. Her objective is to design comfortable and well thoughtout spaces for people to live in.


account manager

Angelo has graduated in Business Economics and he is completing his Master's Degree in Business Management at University of Catania in Italy. He currently works as a consultant technician for management and accounting software. He is knowledgeable and passionate about helping innovative young businesses to grow and build solid foundations for their management system.

Along with our team, we constantly collaborate with our international
network of trusted freelancers with different backgrounds
and long experience in interior design


I am just a girl obsessed with Interior Architecture. When I was a baby I used to start all my games setting up the right interior. My Barbie dolls have never been homeless! As a kid I would sneak into my dad and grandad’s office just to stare in admiration at their drawings.

Inspired by my grandad…
I got a Master’s Degree in Building Engineering. I soon realised though that I wanted to do something more creative in my life. Therefore, I moved to Milan, Italian design capital and got a second Master’s Degree in Interior Design at the Politecnico University. After that, I only chose to work for small and medium companies. A sleeves rolled up attitude was required in order to take more responsibilities and grow. And I’ve learned from the best.

I gained experience…
…working in Milan, Beijing and London. As I discovered different cultures and lifestyles I applied this international approach to my work as a result. Now, thanks to these experiences, I design projects worldwide.


We accept sponsored posts and we always disclose this type of content. Thus, if you want to promote an event, product, or lifestyle idea that fits A Designer At Heart’s aesthetic, we’d love to hear about it! Please, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. and have a chat!

**No pre-written articles will be accepted. Sorry**


We work hard to credit all the photographers / stylist that gave permission to use their pictures. However, if you come across an image that is not credited, then please do let us know and we’ll fix it right away.

More often, we will use our own pictures. So, if you wish to include them in your blog or website, please let us know and credit us.


As you may have guessed, English is not our first language. So please, bear with us if you find mistakes at times. We are still learning and our blog is a way to improve our language skill too.


Contact us to find out what we can do for you.

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17 City N Pl c/o Spaces,
N4 3FU, London UK

+44 (0)20 3984 5304
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