Crafting the Future of Interiors: A Reflection on 2023

| Martina Pardo | News & Lifestyle

We are finally back from a bit of a break, which was much needed after the rollercoaster that was 2023. Small consultancies like ours don’t always get the chance to shout about everything we’re up to (end-of-the-year social media posts, anyone?). But hey, we’ve been busy behind the scenes, working hard on projects, and making sure everything runs smoothly. We took a breather over the holidays – some of us even got hit with a bit of a cold, but nothing a good cup of tea and some extra sleep couldn’t fix. Now, we’re back, feeling fresh, and ready for whatever 2024 has in store for us. Before we jump into the new year, we thought it'd be cool to look back at the wild ride that was 2023. So if you want to tag along, grab a cuppa, and let's chat about it! 

As we step into our 6th year, we're thrilled to announce another consecutive profitable year! Our journey has been marked by continuous growth and innovative strides.

Conferences & Networking:

  • Went to Property Week Student Accommodation Conference in London (December)
  • Attended The Class annual conference in Barcelona (November)
  • Participated in the UKAA BTR and GSL conferences in London (October)
  • Spoke at the UKAA BTR panel on “Aligning Investors, Developers, and Contractors” with Tom France, Damien Sharkey and Brendan Geraghty

Martina Pardo Tom France speaker UKSS BTR conference

Expanding Horizons:

  • Visited Maison & Objet in Paris, exploring sustainable products
  • Embraced Revit & BIM for enhanced collaboration with architects and consultants

Launches & Achievements:

Growing Globally:

  • Expanded our team with multilingual talents
  • Initiated projects in new cities: Porto, Lisbon, Madrid, Padova, and more

Knowledge & Growth:

  • Engaged with TPMS for targeted messaging and broader reach
  • Published 9 insightful blog posts and increased LinkedIn engagement

Embracing Technology:

  • Pioneered AI collaboration for bespoke wallpaper designs, and more opportunities to come

Process & Expansion:

  • Invested in standardising our processes and almost completed our ADAH Internal Guidelines
  • Ventured into a full procurement process for dressing/styling packages

Client Relations:

  • Started collaborations with 5 new clients, maintaining strong bonds with long-term partners

Team Effort:

  • A special shoutout to the amazing A Designer at Heart team for their support, especially during my wedding in June!

Martina Pardo Riccardo Del Bello wedding June 2023

Looking Ahead:

  • Eager to explore more innovative solutions and grow our global footprint

So, that’s a wrap for 2023! It wasn’t all smooth sailing; the year started with its fair share of challenges, especially considering the global financial ripples. Yet, I’ve always believed in facing difficulties head-on. Why? Because the heart of A Designer at Heart lies in answering a demand, providing services that make a difference. It's not a must; it's a love, a passion shared by my incredible team. When uncertainties loomed, I harked back to why I embarked on this journey—because good interior design enhances lives. The motto for the year? "Plan for the worst and hope for the best". And you know what? It paid off! We tackled challenges, implemented strategies, and the results surpassed expectations.

As we step into 2024, the goal remains simple: keep doing what we love, enjoy the process, and strive to get better every day.

Here's to another year of creating spaces that truly matter!

Martina Pardo

Written by: Martina Pardo

I am Martina, an Italian designer based in London. I spend most of my time designing interiors or writing about it. I also love travelling. You may find me walking around the East End of London, drinking coffee and stopping at every single bookshop I bump into.


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